Brand designer connecting strategy, processes and co-creation with visual craft. Constantly exploring ways to make brands more consistent and meaningful.
Brand designer connecting strategy, processes and co-creation with visual craft. Constantly exploring ways to make brands more consistent and meaningful.
BRAND DESIGN
The thought behind Underyou is simple: to celebrate real bodies - with all their shapes, unique features, and personal stories. Using this as a starting point, I developed a brand identity that focused on building real connections with customers, especially women who want to be represented in underwear without being pressured to fit rigid beauty standards.
The visual identity was designed to convey comfort, diversity, and authenticity. The organic shapes represent different body types, and typography adapts to each layout individually, always highlighting what makes each person unique. The logo plays with the abbreviation "you" (with a special U) to emphasize individuality. Photography is also a key element, portraying women of diverse body types.
Underyou believes true beauty comes from being authentic and loving yourself. This idea is reflected not just in the visual identity, but in the brand's core values - being affordable and connected to real life. A brand for wearing who you are with pride.