Brand designer connecting strategy, processes and co-creation with visual craft. Constantly exploring ways to make brands more consistent and meaningful.
Brand designer connecting strategy, processes and co-creation with visual craft. Constantly exploring ways to make brands more consistent and meaningful.
DESIGN + STRATEGY
To meet the growing demand for detailing accessories in the industry, ZACS was created to provide accessories to new professionals. The mission was to create a brand that is perceived as a partner for beginners instead of just another generic option that offers value for money.
A market analysis revealed a key gap: while many brands emphasize authority and performance, there are few accessible options with straightforward language and a relatable tone. To connect ZACS to the reality of early-stage entrepreneurs, we defined the "everyman" archetype as the foundation for positioning.
A combination of "Z possibilities" (a metaphor for product variety) and the abbreviation of the word "accessories" inspired the name "ZACS." This brand breaks away from the conventional codes of the category, which are dark tones, powerful cars, and rigid typefaces, by adopting a more humanized visual style and purple as its key color for differentiation along with an unconventional typography.
For building trust and encouraging connection, three key brand moments were created: providing easier access to car detailing courses, sharing community experiences and developing a proprietary learning platform. For those taking their first steps, the brand acts as an ally, providing tools and encouragement.
As a result, the brand builds genuine connections with its audience by making straightforward products, simplifying journeys and supporting newcomers.